How much should a logo cost?

artbaari • June 22, 2024 • 3 min read

How Much Does a Great Logo Really Cost? (And Why it Matters)

The internet is full of talk about branding and marketing, which can make it tricky to figure out what a fair price for a logo should be. Let’s break it down so you can make the right choice for your business.

Logos Aren’t Just Pretty Pictures

It might seem like logo designers just create a pretty image, but it’s much more than that. Your logo is like the face of your business. It’s the first thing potential customers see, and it helps them decide whether to trust you and give you their money. A great logo builds confidence, while a bad one can turn people away.

Why Do You Need a Logo?

A logo does more than just look nice. It’s the cornerstone of your brand identity – the unique personality that sets your business apart. A strong logo can help:

• Attract customers: A memorable logo that reflects your values will grab attention and make people curious about your business.
• Build trust: A professional logo tells customers you’re serious and reliable.
• Create loyalty: Customers who connect with your brand are more likely to stick around and become repeat buyers.

Think of the Big Brands

Think about companies like Apple or Nike. They sell products that aren’t all that different from their competitors, but they charge more and dominate their markets. Why? Because they’ve invested in building strong brand images. When you buy an Apple product, you’re not just buying a phone or computer, you’re buying into a lifestyle of innovation and creativity.

A Strong Brand Pays Off

Imagine your business makes $100,000 a year without a logo. A professionally designed logo could increase your sales by 10%, which means an extra $10,000! And the value keeps growing over time as your brand becomes more recognizable.

How Much Should You Spend?

A general rule is to invest 10-20% of your potential return on a logo. So, if you expect to make an extra $10,000, be prepared to spend $1,000-2,000 on a quality logo and brand identity package. It might seem like a lot, but remember, it’s an investment that can pay for itself many times over.

Don’t Cheap Out on Your Brand

A great brand can help your business grow exponentially, while a weak one can hold you back. Don’t underestimate the power of a strong brand identity. Invest in a logo that will truly represent your business and set you up for success.

Want to Learn More?

If you’re looking for more branding tips and advice, check out my ebook on creating timeless brands!
Let me know if you’d like any other help with your blog post.